Tuesday, November 14, 2017

Observation From the Upper Deck: Twitter Botox


[Reader warning: some graphic language in several of the tweets reposted. Sorry!]





For anyone who is a student observer of a celeb's Twitter search for a lengthy period of time, no doubt you will begin to develop a "feel" for patterns and also recognize many accounts who will tweet about that celebrity on even a semi-regular basis.

Jake Gyllenhaal's social media "person" or "team" have become orchestra conductors at commanding his Twitter activity.  No longer is his Twitter search the off-leash ballpark that it used to be.  Sightings are extremely rare and memes/robots are a daily occurrence.   In other words, pretty predictable and barring a breaking announcement, pretty cruise control.  What do I mean by 'cruise control'?

Oftentimes, a robot will make the rounds for several days in a row, forming potholes and bottlenecks in the one-lane road that is Mr. Gyllenhaal's Twitter search timeline.  What constitutes a robot?  A repetitive tweet; same sentence over and over, usually retweeted by different accounts, many of the accounts looking, at best 'suspect'.  An example:




Notice most of these above are not actually retweeted robots, but they're the same worded tweet "Jake Gyllenhaal shares the costar who made him cut his beard." The same sentence tweeted by different accounts. The odds of @fashionoutfit and @RMRealtor having the same identical thought seem astronomical, wouldn't you think?  Now, here's another, this one from early in the morning of 11.13, in a printscreen from my IPad:


See, it is the same tweet from the same account, over and over and over, just retweeted by different accounts, many of them bogus, nonsensical looking accounts. And these robots will go on and on and on, filling up the timeline, a reason why I've liked to call this "Twitter Botox", because they plump/fill up, aka stuff the twitter search.


In fact, let's take this opportunity to mention in a sidenote that this particular account called "Jake Doing Things" has been around for a rather short while, but already its purpose is very clear. This is what the account does; provide robots to fill up Jake's twitter search timeline. The above "Donnie Darko" tweet has 13,000 retweets and 31,000 likes.  Another tweet "Jake Gyllenhaal with a straw in his mouth" has 2,000 retweets and 6.4k likes.


Do you know what I mean when I refer to a twitter search timeline? Let's backtrack for just a moment. When I am looking for tweets about Jake or Liam Payne, I enter their name in the search box and look for the "latest" tweets.  This will show me who all is tweeting about them and if I request the category "Latest", then the most recent will be at the top, as such:




This screenshot was taken at 20:11 on 11.12.  You can see Jake's name in the upper right "Search" box.  Over to the left, below where it says "Jake Gyllenhaal", I have selected "Latest" so that the most recent tweets will be shown, any tweet which contains his name.  Now unfortunately, what this also means is that I am also going to see anyone's Twitter Account name which contains "Jake Gyllenhaal".  

Take a look at this latest trend.  Here is another screenshot taken and see what catches your eye. Keep in mind, these are supposed to be tweets "about" Jake:


Well, I see a picture icon that is pretty dominant, I don't know about you.  Let's try another one.  This shot was taken the same night as well:


Oh look.  There's that account again - "jake gyllenhaal I love you so much you're so beauti" (I assume 'beautiful' was cut off perhaps because a character limit was reached?)  Notice many of the tweets from this account aren't even about Jake.  But because his full name is in the account name, the tweets will appear in his Twitter search.

Pretty ingenious, eh?  I have no doubt whatsoever this is intentional.  Here are a few more accounts quite similar:







So, these tweets will appear on the search timeline even though they're not about Jake, but merely have his name in the account title.  Boy, someone put some thought into that practice, didn't they?


So, after the stroke of midnight hit on Sunday morning after The Week That Was , when all of the previous strategic activity really occurred, Jake's twitter search became a vast wasteland of robots and old retreads.  Today, it's filled with minion-like cries of unfairness since Blake Shelton was declared 2017's People's Sexiest Man Alive.  So, all last week, Jake was everywhere, doing everything with everyone, every accounted minute of every seven days.  And at the stroke of midnight on Sunday, radio silence hit, that is until the next evening when out of the blue, he was placed at a brief stop-off in Florida, before going on to NYC. Riiight, Florida.


Anyhow, most of all, this post is really about how a media team can manipulate and play a celebrity's timeline like a finely tuned violin to cover for absence, to cover for a private life, and also to drown out and bury any real-time gold nugget sighting which could blow the whole operation.  

This has been a social media One Point Lesson.  :-)   Twitter on!!




ADDENDUM
Imagine this author's surprise when two of the twitter account names used earlier in the post now have appeared to have changed.  This is how the tweets look now:


I had used all three (3) examples because at the time of the post, I was pointing out how they all contained Jake's name in their twitter name.  Do you know that I checked the blog over the weekend and the first example no longer had Jake's name in it.  And I thought 'HuhDid I grab a wrong example?  What in the heck?  Oh well, I'll fix it when I get home'.  But last night?  I was looking at the blog again because I knew I needed to make the correction and now two (2) of the twitter examples had changed names.  Ohhhhh no.  That's not a coincidence.  

Well, how do you prove that, right?  You know how?  The draft version where we write up our posts, still contained the twitter examples in their original form.  How is this?  Well, when we "embed" a tweet or Instagram, it's a hyperlink that we insert, it's not a copy/paste job.  So, the troll changed the two examples that he/she was able to and the link itself shows the account in its changed form, not as it was.  Here's a print screen of the same part of the post in its original state:


See that? [well, sort of. I know it's kind of blurry! lol]  The first example had read "jake gyllenhaal can blow out my back" and the second one read "Actually F'ing Jake Gyllenhaal".  So somehow and mysteriously, these two accounts were both suddenly compelled to change their names? Nah, I don't think so.

Isn't that something.  I think a social media minion made one correction, waited a day or two, and then changed the second one, probably hoping it wouldn't be noticed and that future readers would then wonder what in the heck kind of examples was I trying to make my point with, anyway?  In other words, to discredit, which is a constant objective it seems.

Much like that "Austin Nicholson" Facebook account Narnia posted about in 2016, in Belated 'Congras' - It's a Girl for Toothy Tile and Grey Goose and regarding the attempted cover-up in When the Swiffer Doesn't Quite Catch All the Dustballs - A Look Back at Austin Nichols' Dec 26 FB Post .

And much like the two-part series we wrote on the purging of a popular Jake blog, Ghost Town: The Boarding Up of Yet Another Jake Gyllenhaal Fan Blog .  This was followed by Part 2:  The Boarding Up and Re-Release of a Jake Gyllenhaal Blog which detailed how the blog mysteriously became accessible again online after our post.

Wet, Dark & Wild was not accessible; only the "Goodbye Cruel World" post and nothing else but 404 errors .  After Narnia wrote up its post, suddenly the blog was at the top of the Google search again, fully intact.

Amazing, isn't it?  Actually not so amazing when you've been dealing with Jake's social media team for nearly ten (10) years now.  It's actually pretty on cue, although no less stupifying.


pic sources:  Giphy
our playlist: ABC - Jackson 5
                    When I Kissed the Teacher - ABBA
                    Teacher, I Need You (Live in Kansas City) - Elton John
 


5 comments:

prairiegirl said...

Now these are just a couple of basic things - nothing too mindblowing or secret giving away. But they're a few things to watch out for and know when you are looking at fake-ity.

I have been looking at his search for years now and I know it pretty damned well, if I say so myself. I recognize many of the accounts seen on a daily basis and any "changes" in trends stick out like a sore thumb to me by now.

And when you are watching a member or both members of an OTP, this is invaluable.

prairiegirl said...

Why else do you think there have been attempts to "do in" Twitter and get people to go to other mediums? To mess with the timelines? PR teams hate the real tweets that can still eek out. Twitter still remains a medium where they cannot control all aspects.

It's why they love Instagram because they can manipulate it to death and create a totally false world, but Twitter is something I think they are pretty much forced put up with.

Methodical Muser said...

I think with the Trump "election", and the information that is being exposed every day about Russian bots and other nefarious means to weaponize social media to get Trump elected, what Jake and his management team are routinely doing are quite similar. I consider Prairie Girl an expert on Jake's social media activity. Her observations are not based on a casual familiarity, or mere supposition. Her insights are based on an extraordinary amount of empirical evidence. Information gathered over nine years of proliferating bullshit.

All celebrities, of course, use social media to promote their work and project a positive image, but Jake's media search is similar to propaganda. I've called Jake's cyber movements Trumpesque before, and it is. Photoshopped pics are common. Open censorship and harassment of others who refuse to fall in line is common place. Outright lies about his whereabouts routine. Then there are the compromised "journalists", bloggers and professional writers and actors who are ready as well as willing, at the ready to enable Jake's carefully constructed Kafkaesque universe. Fake news, everyone. Misinformation and echo chambering is standard fare. So is repetitive messaging that consistently paints Jake as a victim and a simple private soul who just wants to be left alone. In reality, he is a man who cares little for the truth and actually proactively and enthusiastically seeks out more and more ways to deceive, distort and then attack others who refuse to cave.

This is not about someone who has simply chosen not to come out. This is about a man who smugly lives a double life while embracing every opportunity to create falsifications and promote viral disinformation. Someone who has apparently forcibly closeted his own children, and uses every tool available to gaslight and taunt anyone who calls him out on his bullshit. Sometimes his timeline goes silent, but the manipulations and control soon return to spread the next set of lies. Must be frustrating when you believe yourself to be the "greatest actor of your generation." Don't worry, Jake. As you have no doubt found before, enough money invested in the right places can make anything happen. Yes, I do believe you and Cheetolini have much in common. How ironic for someone who loves to portray himself as a liberal free thinker who believes in truth and equality.


The day Donald Trump was elected president, nearly 2,000 Twitter accounts that had pumped out pro-Trump messages in the run-up to the vote suddenly went dark. Then, in spring 2017, these bot-controlled accounts reemerged to campaign en français for Marine Le Pen in the French election, and then once again this fall, to tweet auf Deutsch on behalf of the far-right party in Germany’s election.... MotherJones.com

prairiegirl said...

Ha ha ha, I was just noticing one of those tweets that was supposed to have Jake's full name in their twitter name is different. I don't know if I grabbed the wrong link or what. LOL. I'll have to fix it.

Sorry about the music - I can't get on the WiFi here at the place we're staying at on my laptop. Stupid Microsoft wants a PIN number instead of the password. With my Ipad, I had no problem. Why does Microsoft have to be so difficult? I wish I could afford an apple laptop. :-(

Down here at wonderful Osage Beach for the annual holiday open house trip. Waiting for the slowpokes to finish getting ready so we can hit the road. Lol.

destiny said...

Hope you're enjoying your trip PG. Those of us who have been following OMG and now you have all been too sadly aware of how much social media is manipulated. I always enjoy your posts pointing out the latest tricks.