Sunday, February 5, 2017

The Swifter Scrubber: How to Clean Up a Name Dropping Mess


Sometimes the inspiration for a Narnia post drops right into your lap, no effort required. Back on January 31, 2017, Buzzfeed published a fascinating article about Taylor Swift and how she embraced professional victimhood to transform herself into a mega star. 

source 


It's a fascinating read and really exposes her unique exploitation of male celebrity to catapult her music career and then hide behind her version of feminism to protect her from criticism. High profile names are openly discussed throughout the article, from Kanye West to John Mayer and Joe Jonas to Harry Styles. But, if you are looking for any mention of Jake Gyllenhaal, don't even bother. He is simply nowhere to be found. At least, not in the scrubbed version as the disclaimer at the bottom of the heavily-revised story now indicates:

UPDATE:  This article has been updated following feedback from Taylor Swift's publicist. Feb. 3, 2017, at 3:09 a.m.

Wow! 3:09 in the morning.  Somebody must have been losing sleep, but somehow I don't think it was just Taylor Swift.  No, I think when you look closer at the revised version (aka "update"), one can easily see the obvious person who was completely redacted from the unmasking of Swift's publicity machine:  JAKE GYLLENHAAL.

Original text: 

"Swift continued to draw attention to the subjects of her songs when her relationships with Jake Gyllenhaal and John Mayer ended. During a performance of "We Are Never Ever Getting Back Together", Swift told the crowd to "sing along" before saying, "Jake, it's your turn!"  

Scrubbed text:

"Swift continued to draw attention to the subjects of her songs when her relationships ended."


Original text:

"Speak Now the first album released after the VMA's and her breakups with Mayer and Gyllenhaal...." 

Scrubbed text:

"Speak Now the first album released after the VMA's and her breakup with Mayer...." 


Now the question cannot be ignored. Why would Jake's people want to delete any reference to his name from an article that factually exposes Taylor Swift's relationships for the fabricated nonsense that they are? Jake's management team apparently not wanting any reminder out there that he willingly participated in the Taylor Swift marketing machine - while all of the other entertainer's names are left untouched.  

One last point should be made as well. The "update" statement points to Buzzfeed being contacted by Taylor Swift's publicist, but surely Jake's team had to have contacted Swift's people first given that his name is the one removed from the article completely. Obviously not wanting his 48 day "relationship" with her to be viewed as anything other than legit. Which, of course, makes his convenient coupling with her back in 2010 all the more suspect. Funny, isn't it. Jake didn't seem to mind that splashy US Weekly magazine cover, or his use of his sister and niece to sell the heterosexual image he wanted at the time.







But, when PR calls, the truth vanishes as easy as ....

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4 comments:

prairiegirl said...

How obvious is it that this had to be Jake's people demanding his name be removed from that story? His name is the only one missing in the revised version. It sure wouldn't be Taylor Swift demanding the re-write.

It was Jake's people.

Speaking of which, here he is in new pics with his beard, Greta Caruso.

Jake I hope you aren't letting her smoke around the kids

;-) Who knows if she is around the kids as much now these days, but you never know. They don't need to be near clinging cig smoke.

I'm so bummed that Atlanta lost that Super Bowl game. They had NE 28-3 and they lost. grrrrr

prairiegirl said...

Going to be watching my co worker's cats for awhile - kind of a long watching. I love those little kitties so I'm looking forward to it.

A lot of hinkiness going on right now from several angles, but there are times you just have to sit back in the lawn chair and watch the parade, read the incoming mail, and let it all wash over you before committing on anything. But.....a lot of hinkiness. Jus sayin'.

destiny said...

That is really strange about the change in the story. Sometimes I think doing something like that calls more attention to the story than there would have been if you'd just left it alone.

I'm also sad about the Falcons, I really wanted them to win. I will never ever be a Patriots an.

prairiegirl said...

Sometimes I think doing something like that calls more attention to the story than there would have been if you'd just left it alone.


I know, right? Totally agree.

I have to say I was rooting for the Falcons - what in the heck happened to them? They just folded at the end - bizarre!

I'm watching the kitties, watching the kitties and it's wonderful to be back. They are all such characters. :-)